Think Different – Taking Pharma Social

The New Social for Pharma
Ashleigh Gardiner, Digital Marketing Manager @ Cirrus Media
This post is the first in a series on the how and why of social for pharma.

While it’s safe to say social media now plays a major role in our lives, both at work and at home, we as pharma marketers still seem to be avoiding the adoption of these channels as part of our communication strategies.
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Who’s searching for what in health?

Brought to you by myDr.com.au

According to mydr.com.au, a website used by more than a million consumers every month to search on healthcare topics, almost 70% of consumers that search for ailments on its site are female.

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What are Australian Doctor Fans sharing on social?

What are Australian Doctor fans liking on Facebook?

We analysed the activity of Australian Doctor’s almost 7,000 fans to find out what stories got the most shares over the past four months. Our top story was a ‘dodgy doc’ one (yes, GPs are people too) and had a Facebook reach of almost 45,000!

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TOP 5 CHARTS FROM THE MEEKER REPORT 2016

Each year the Silicon Valley venture capital firm Kleiner Perkins Caufield Byers creates the industry standard Internet Trends Report. It’s commonly known as the Meeker Report after the author, Mary Meeker.

The full report is 213 slides of mind blowing stats and info (we’ve embedded it at the bottom). If you want a shortcut though, here are my top 5 (and a bit).

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PRIME Academy | Photo gallery

Last week’s PRIME Academy brought together healthcare marketing and publishing experts to discuss digital excellence, and share key insights about how healthcare professionals engage with digital content.

There’s a gallery of photos from the day below, or view the album on Facebook to tag and share.

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HCP Video engagement – what’s the magic formula?

Matt Rowley, Content Director

Video is booming. Cheaper data twinned with better devices feeding a growing hunger for rich media means that we’re all consuming more video online than ever before. And it’s no different for HCPs.

We’re only half way through 2016, but at Cirrus Healthcare Content Marketing, we have already surpassed the number of video views we had in all of 2015. That’s great, but raises some questions, which our one chart here can help answer.

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Lessons in HCP event amplification

Lauren Kress, Senior Content Manager and Jon Simmons, Creative Director

How to generate additional customer engagement out of an event is a question that almost every brand or agency team will wrestle with each year. This was also Pharmacy News’ challenge when covering the 2016 Australian Pharmacy Professional conference run by the Pharmacy Guild of Australia. Building on success from the 2015 coverage, we took away many lessons from this year’s event. Here are two simple, but important ones.

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New event for healthcare marketing industry

In gaining feedback on the PRIME Awards, we’ve heard many times over that there’s no easy way to engage in the story behind the winning entrants – the ‘why’ they won. The Awards night on it’s own is clearly not a solution – and that’s where PRIME Academy comes in.
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Do Aussie Doctors do social?

Matt Rowley, Director – Content, Education and Events

With the pressure and gravity of their profession, it’s easy to assume that doctors don’t have the time or inclination to engage in social media.

Recent data shows that’s just not true.

In an online poll held across both Australian Doctor and Medical Observer late last year, we asked our logged in audience how often they engaged with Facebook and Twitter and received an impressive 1203 completions to the poll.

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