Brought to you by myDr.com.au
According to mydr.com.au, a website used by more than a million consumers every month to search on healthcare topics, almost 70% of consumers that search for ailments on its site are female.
We analysed the activity of Australian Doctorâ€™s almost 7,000 fans to find out what stories got the most shares over the past four months. Our top story was a â€˜dodgy docâ€™ one (yes, GPs are people too) and had a Facebook reach of almost 45,000!
Each year the Silicon Valley venture capital firm Kleiner Perkins Caufield Byers creates the industry standard Internet Trends Report. Itâ€™s commonly known as the Meeker Report after the author, Mary Meeker.
The full report is 213 slides of mind blowing stats and info (weâ€™ve embedded it at the bottom). If you want a shortcut though, here are my top 5 (and a bit).
Here are ourÂ top 5 slides from the three presentations at PRIME Academy in Sydney, June 2016.
The goal of the event was to share excellence and innovation in Australian healthcare marketing. You can find more information about the PRIME Awards and Academy by clicking here.
Matt Rowley, Content Director
Video is booming. Cheaper data twinned with better devices feeding a growing hunger for rich media means that we’re all consuming more video online than ever before. And it’s no different for HCPs.
We’re only half way through 2016, but at Cirrus Healthcare Content Marketing, we haveÂ already surpassed the number of videoÂ views we had in allÂ of 2015.Â That’s great, but raises some questions, which our one chart here can help answer.
Kartik Natarajan, Managing Director
Check out thisÂ infographic exploring the therapy areas GPs spent the most time reading on Cirrus Healthcare mastheads duringÂ Q1 2016.
Have a question about what GPs are reading? Email us to find out more.
Lauren Kress, Senior Content Manager and Jon Simmons, Creative Director
How to generate additional customer engagement out of an event is a question that almost every brand or agency team will wrestle with each year. This was also Pharmacy Newsâ€™ challenge when covering the 2016 Australian Pharmacy Professional conference run by the Pharmacy Guild of Australia. Building on success from the 2015 coverage, we took away many lessons from this yearâ€™s event. Here are two simple, but important ones.