Think Different – Taking Pharma Social

The New Social for Pharma
Ashleigh Gardiner, Digital Marketing Manager @ Cirrus Media
This post is the first in a series on the how and why of social for pharma.

While it’s safe to say social media now plays a major role in our lives, both at work and at home, we as pharma marketers still seem to be avoiding the adoption of these channels as part of our communication strategies.
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4 surprising facts about doctors and integrative medicine

Kartik Natarajan, Managing Director, Healthcare

Integrative medicine is one of those polarising topics – some GPs are advocates while others dismiss this type of medicine as wishy-wishy!

In an attempt to see just how big this divide is, we launched a survey on integrative medicine across our GP sites.

We had over 100 responses to a fairly detailed survey – below are four stand out findings that reveal GP attitudes to integrative medicine may not be what you would have thought.
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What are Australian Doctor Fans sharing on social?

What are Australian Doctor fans liking on Facebook?

We analysed the activity of Australian Doctor’s almost 7,000 fans to find out what stories got the most shares over the past four months. Our top story was a ‘dodgy doc’ one (yes, GPs are people too) and had a Facebook reach of almost 45,000!

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TOP 5 CHARTS FROM THE MEEKER REPORT 2016

Each year the Silicon Valley venture capital firm Kleiner Perkins Caufield Byers creates the industry standard Internet Trends Report. It’s commonly known as the Meeker Report after the author, Mary Meeker.

The full report is 213 slides of mind blowing stats and info (we’ve embedded it at the bottom). If you want a shortcut though, here are my top 5 (and a bit).

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Top five slides | PRIME Academy

Here are our top 5 slides from the three presentations at PRIME Academy in Sydney, June 2016.

The goal of the event was to share excellence and innovation in Australian healthcare marketing. You can find more information about the PRIME Awards and Academy by clicking here.

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PRIME Academy | Photo gallery

Last week’s PRIME Academy brought together healthcare marketing and publishing experts to discuss digital excellence, and share key insights about how healthcare professionals engage with digital content.

There’s a gallery of photos from the day below, or view the album on Facebook to tag and share.

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HCP Video engagement – what’s the magic formula?

Matt Rowley, Content Director

Video is booming. Cheaper data twinned with better devices feeding a growing hunger for rich media means that we’re all consuming more video online than ever before. And it’s no different for HCPs.

We’re only half way through 2016, but at Cirrus Healthcare Content Marketing, we have already surpassed the number of video views we had in all of 2015. That’s great, but raises some questions, which our one chart here can help answer.

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What doctors think of pharma reps pt 2 – The comment section

Kartik Natarajan, Managing Director

In our inaugural edition of Inside Healthcare, we featured the results of a poll that we had conducted in Medical Observer on what GPs really think about pharma reps.

This piece received quite a bit of buzz among our readers, but that’s not all. Our GP readers in Medical Observer had quite a bit to say too.

The overall sentiment was mixed, much like the comments in our survey. Read more

Introducing the Clinical Hub

With our insights showing that HCPs have an insatiable desire for evergreen clinical content, at the start of the year Australian Doctor and Pharmacy News combined forces to release a new digital clinical resource, the Clinical HUB. By considering how our audiences search for content and navigate our sites, we focused on making a highly visual, mobile-friendly portal for our HCP users to filter their content by therapeutic subcategories and content type.
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Lessons in HCP event amplification

Lauren Kress, Senior Content Manager and Jon Simmons, Creative Director

How to generate additional customer engagement out of an event is a question that almost every brand or agency team will wrestle with each year. This was also Pharmacy News’ challenge when covering the 2016 Australian Pharmacy Professional conference run by the Pharmacy Guild of Australia. Building on success from the 2015 coverage, we took away many lessons from this year’s event. Here are two simple, but important ones.

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