4 surprising facts about doctors and integrative medicine

Kartik Natarajan, Managing Director, Healthcare

Integrative medicine is one of those polarising topics – some GPs are advocates while others dismiss this type of medicine as wishy-wishy!

In an attempt to see just how big this divide is, we launched a survey on integrative medicine across our GP sites.

We had over 100 responses to a fairly detailed survey – below are four stand out findings that reveal GP attitudes to integrative medicine may not be what you would have thought.
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Who’s searching for what in health?

Brought to you by myDr.com.au

According to mydr.com.au, a website used by more than a million consumers every month to search on healthcare topics, almost 70% of consumers that search for ailments on its site are female.

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What are Australian Doctor Fans sharing on social?

What are Australian Doctor fans liking on Facebook?

We analysed the activity of Australian Doctor’s almost 7,000 fans to find out what stories got the most shares over the past four months. Our top story was a ‘dodgy doc’ one (yes, GPs are people too) and had a Facebook reach of almost 45,000!

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Each year the Silicon Valley venture capital firm Kleiner Perkins Caufield Byers creates the industry standard Internet Trends Report. It’s commonly known as the Meeker Report after the author, Mary Meeker.

The full report is 213 slides of mind blowing stats and info (we’ve embedded it at the bottom). If you want a shortcut though, here are my top 5 (and a bit).

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Top five slides | PRIME Academy

Here are our top 5 slides from the three presentations at PRIME Academy in Sydney, June 2016.

The goal of the event was to share excellence and innovation in Australian healthcare marketing. You can find more information about the PRIME Awards and Academy by clicking here.

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Prime Academy | Recap

Understanding the power of video and social media in healthcare, launching digital experiences fast, and recognising the muscle of storytelling, are the most powerful marketing tools in 2016 and beyond, according to industry experts speaking at the inaugural PRIME Academy’s Digital Excellence in Healthcare Sales and Marketing.

Last week’s PRIME Academy, developed by Cirrus Media and sponsored by Farmaforce and Healthshare, brought together healthcare marketing and publishing experts to discuss digital excellence and share key insights about how healthcare professionals engage with digital content.

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HCP Video engagement – what’s the magic formula?

Matt Rowley, Content Director

Video is booming. Cheaper data twinned with better devices feeding a growing hunger for rich media means that we’re all consuming more video online than ever before. And it’s no different for HCPs.

We’re only half way through 2016, but at Cirrus Healthcare Content Marketing, we have already surpassed the number of video views we had in all of 2015. That’s great, but raises some questions, which our one chart here can help answer.

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Inside Doctors Reading Habits

Kartik Natarajan, Managing Director

Check out this infographic exploring the therapy areas GPs spent the most time reading on Cirrus Healthcare mastheads during Q1 2016.

Have a question about what GPs are reading? Email us to find out more.

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Introducing the Clinical Hub

With our insights showing that HCPs have an insatiable desire for evergreen clinical content, at the start of the year Australian Doctor and Pharmacy News combined forces to release a new digital clinical resource, the Clinical HUB. By considering how our audiences search for content and navigate our sites, we focused on making a highly visual, mobile-friendly portal for our HCP users to filter their content by therapeutic subcategories and content type.
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From the Editor-in-Chief: Best of Q1

Clifford Fram, Editor-in-Chief

Top stories Q1 2016

  • 1. 8 things you should know about new PSA testing guidelines
  • 2. GPs to offer free quadrivalent flu vaccine this year
  • 3. Why I changed my mind about vitamin D
  • 4. 5 most commonly missed dyslipidaemias
  • 5. 5 ways GPs can reduce antidepressant fears

Men, in general, do not like the idea of their doctor inserting a finger in their rectum for a feel of their prostate – and most doctors do not like making their patients feel uncomfortable. So there was relief all round when new Australian guidelines announced that digital rectal examinations are no longer the done thing in primary care.
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