4 surprising facts about doctors and integrative medicine

Kartik Natarajan, Managing Director, Healthcare

Integrative medicine is one of those polarising topics – some GPs are advocates while others dismiss this type of medicine as wishy-wishy!

In an attempt to see just how big this divide is, we launched a survey on integrative medicine across our GP sites.

We had over 100 responses to a fairly detailed survey – below are four stand out findings that reveal GP attitudes to integrative medicine may not be what you would have thought.
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Who’s searching for what in health?

Brought to you by myDr.com.au

According to mydr.com.au, a website used by more than a million consumers every month to search on healthcare topics, almost 70% of consumers that search for ailments on its site are female.

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TOP 5 CHARTS FROM THE MEEKER REPORT 2016

Each year the Silicon Valley venture capital firm Kleiner Perkins Caufield Byers creates the industry standard Internet Trends Report. It’s commonly known as the Meeker Report after the author, Mary Meeker.

The full report is 213 slides of mind blowing stats and info (we’ve embedded it at the bottom). If you want a shortcut though, here are my top 5 (and a bit).

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Prime Academy | Recap

Understanding the power of video and social media in healthcare, launching digital experiences fast, and recognising the muscle of storytelling, are the most powerful marketing tools in 2016 and beyond, according to industry experts speaking at the inaugural PRIME Academy’s Digital Excellence in Healthcare Sales and Marketing.

Last week’s PRIME Academy, developed by Cirrus Media and sponsored by Farmaforce and Healthshare, brought together healthcare marketing and publishing experts to discuss digital excellence and share key insights about how healthcare professionals engage with digital content.

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