Top five slides | PRIME Academy

Here are our top 5 slides from the three presentations at PRIME Academy in Sydney, June 2016.

The goal of the event was to share excellence and innovation in Australian healthcare marketing. You can find more information about the PRIME Awards and Academy by clicking here.

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PRIME Academy | Photo gallery

Last week’s PRIME Academy brought together healthcare marketing and publishing experts to discuss digital excellence, and share key insights about how healthcare professionals engage with digital content.

There’s a gallery of photos from the day below, or view the album on Facebook to tag and share.

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Lessons in HCP event amplification

Lauren Kress, Senior Content Manager and Jon Simmons, Creative Director

How to generate additional customer engagement out of an event is a question that almost every brand or agency team will wrestle with each year. This was also Pharmacy News’ challenge when covering the 2016 Australian Pharmacy Professional conference run by the Pharmacy Guild of Australia. Building on success from the 2015 coverage, we took away many lessons from this year’s event. Here are two simple, but important ones.

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New event for healthcare marketing industry

In gaining feedback on the PRIME Awards, we’ve heard many times over that there’s no easy way to engage in the story behind the winning entrants – the ‘why’ they won. The Awards night on it’s own is clearly not a solution – and that’s where PRIME Academy comes in.
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