Each year the Silicon Valley venture capital firm Kleiner Perkins Caufield Byers creates the industry standard Internet Trends Report. Itâ€™s commonly known as the Meeker Report after the author, Mary Meeker.
The full report is 213 slides of mind blowing stats and info (weâ€™ve embedded it at the bottom). If you want a shortcut though, here are my top 5 (and a bit).
- The Gorillas are getting bigger
No doubt you knew Google and Facebook were the giants of the digital advertising space, but did you know they also account for 76% of its growth (in the USA at least)? Frightening.
- Get to know the Millennials
By reading this thereâ€™s a good chance youâ€™re in healthcare marketing or communications. This may mean that you think â€œI donâ€™t need to worry about Millennials, theyâ€™re not old enough to be healthcare professionals.â€
Wrong, the first Millennials are now 37 and you need to understand them (which the chart below is super useful for).
- If you had to choose one social networkâ€¦.
OK, so Millennials are important, but when it comes to reaching them, how do you keep up with all the different social networks theyâ€™re across? Well, despite the hype, if you were to choose just one that choice is pretty easy.
- Itâ€™s all about video
For years digital types have been banging on about how video is set to explode. Well, it has.
So get to know it!
- Do I need an app with that?
Itâ€™s amazing how many digital strategies apps still turn up in. A good question to ask though is, even if you can actually get it downloaded onto a phone, how much airtime can it expect? Following the numbers below, the answer is â€œnot a lot, if anyâ€.
But then again, maybe your app can beat Facebook and Google!
Latest posts by Cirrus Healthcare (see all)
- Think Different – Taking Pharma Social - 09/08/2016
- 4 surprising facts about doctors and integrative medicine - 08/08/2016
- Whoâ€™s searching for what in health? - 05/07/2016